#TOILETTHINK

WHY #TOILETTHINK

Toilet Think is a Sieropositivo.it social campaign against HIV virus diffusion, dedicated to women. To let them think about the importance of protecting themselves. Always. With no exception.

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WHAT IS sieropositivo.it

Sieropositivo.it was born with the aim of giving people affected by HIV or AIDS a series of digital services to fight loneliness and isolation.

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OUR
INITIATIVE

According to recent HIV statistics, the 78,8% of HIV transmissions are related to unprotected intercourses. New researches show that HIV transmission increased among Italian woman in recent years. What better time to talk to women than the International Women’s Day?
On March 8th, inside the ladies' rooms of various restaurants and clubs in Milan and Rome that have organized events dedicated to women, we have glued stickers and placed toilet paper rolls on which this question is printed: "When you use a public restroom do you fear diseases?" together with a QRCode for the connection to this site.
In the day when we remember and celebrate the social, political and economic achievements of women we invite them to team-up to fight and win another difficult battle against the spread of HIV.


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#TOILETThink

HIV: the first step to defeating it is talking about it.

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